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Frequently, people will not buy something from you the first time they
visit. They need to get to know you and the products or services you sell.
Selling is all about relationships. If you have a great product or service
your customers will be with you for a long time.
You can build a following in a number of different ways. The objective is
to collect email addresses from people that are interested in the area your
product or service is appropriate to.
One way to build a relationship is to capture their email address before
they leave and give them something of value in return for their email
address. Some might call it bribery. For example, you can give them a
special report related to you site. Or, you can set up a series of emails
the provide them with valuable information. If you signed up for our "Seven
Steps to Selling Online" you gave me your email address in return for the
information.
Another possibility is a newsletter on the topic your site specializes
in.
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