Internet Marketing

Internet marketing is more than just selling "stuff" on the internet through an online store!

Many "newbies" to selling online think that it's just a process of throwing up a web site, adding a product, or two or three, and magically mystically sales will appear. They fall into the trap of thinking you can make your fortune with no work. They believe all the sales hype.

They may even have invested in one of the "Make a Million in Two Weeks" courses.

Unfortunately for them it's almost universal failure and despair.

Internet marketing takes work no matter what any of the sales hype you see says.

There are quite a number of things you have to do even before you launch your product. The number on thing is... does anyone besides you want to buy your product? Market research and surveys will tell you if there's a market.

Second most important is... how do you reach the people that are interested in buying your product? It may be as simple as some ads on Google if people are searching for your product. It may be as complex as finding the two or three websites that have visitors that may be interested in your product, but aren't searching for it.

Finally, how much are people willing to pay for your product or service and can you make money selling it. For example, if people are only willing to pay $2 for your product and advertising costs are $2 or $2.50 or even $1.90 you can't make money selling unless you find a way to reach your market less expensively.

One more finally. How many people are in the market universe. If there are 100 people in your market universe you better have a very expensive product because all 100 aren't going to buy it no matter how good it is. If there are 1 million people in the universe you can sell a much less expensive product and make money doing it.

I'd be interested in hearing your thoughts about internet marketing. You can reach me at the email address in the contact us above.