Internet Direct Marketing

In Internet Direct Marketing there are many options to improve your sale. E-mail & coupons are better Internet Direct Marketing tools: Most solo direct mail, shared direct mail and coupons appear to perform better than banners; however, e-mail ranks near the top of cost-effective Internet Direct Marketing tool. E-mail marketing meant placing an ad in an e-mail newsletter and waiting for the traffic. -mail can be used in every step of the marketing process, from driving traffic and building brands, to customer service and marketing special offers. Take a look at almost every commercial content or e-commerce site on the Web, they all collect e-mail addresses and send out e-newsletters. There are enough e-mailboxes in the world for every man and woman.

• Email Internet Direct Marketing reduces marketing costs by up to 90% when you use e-mail to announce new products and special offers.
• Email marketing using colorful, engaging HTML newsletters and it increase response rates.
• You can deliver your news and offers to customers quickly and reliably
• Internet Direct Marketing is estimated to be 60-65 percent cheaper than traditional direct marketing --Yankee Group
• Direct marketing cost-per-piece comparison: $.01-0.25 for e-mail, $1-2 piece for snail mail --Jupiter Communications
• Approximately $603 million was spent on direct marketing through the Internet in 1998. This number will climb to $5.3 billion by 2003 --The Direct Marketing Association

Banner ads also another Internet Direct Marketing tool. Banner ads are cost-effective branding tool. You can estimate that banners are 40–80% better than TV, magazines, and newspapers in brand recall and generating interest in a brand. As for generating brand awareness, you can say banners are about 40% better than TV, but remain about 20% worse than magazines.

• Traditional advertisers spend little of their budgets on the Web: The top six US advertisers spend less than 1% of their budget on the Web. Additionally, based on our research 55-70% of Web ad spending is from dot-coms.
• Agencies gain more creative fees from TV spots than banners. Advertisers don't yet trust the Internet's efficiency and continue to be wary of the new, new thing, a problem common to any new media.

If you're serious about growing your business, then it's very important for you to start setting goals for your Internet Direct Marketing. Your goal should be directly related to you and that will benefit you, the more you’ll want to achieve them. Set a date and time of day for your mini-goals and a deadline for your ultimate goals. Get your calendar and start a countdown. A specific goal is your first step to improving your monthly marketing results. If you need some more information about Internet Direct Marketing tips and techniques then please visit: http://www.eCOMpal.com/. Here you will get tons of useful information along with a FREE copy of an excellent ebook called “Seven Steps to Successful Online Marketing”. To learn more about how eCOMpal will work for you, and to receive your own FREE copy of this e-book, take a minute and visit this website.