Marketing Information Systems

Marketing Information Systems are nothing but a company facility that integrates information from diverse sources and disseminates it to managers in usable form to enable them to make decisions. Consists of people, equipment, and procedures to gather, sort, analyze, evaluate and distribute needed, timely, and accurate information to marketing decision makers.

Function of Marketing Information Systems: Marketing Information Systems are managing the whole marketing process. Designed by marketers for marketers, it consolidates all of an organization's marketing knowledge for central access and provides collaborative tools to manage campaigns, events, projects, jobs, media buying, collateral, digital assets, budgets and expenses. It is marketing software that saves time, reduces costs, and improves results.

Marketing Information Systems to effectively identify the most profitable marketing activities, enhance brand value, accelerate time-to-market, and increase top-line revenue. It is use for organize, track and measure all marketing activities, from initial planning and scheduling through execution. The improved visibility and control you get from Marketing Information Systems helps you use resources more effectively and strategically.

Marketing Information Systems improve internal communications and document marketing plans and campaigns through a variety of reports, automatic notification, and a powerful project management function. They are targeted more accurately, automatically build and maintain a database of all the media, list and segmentation that is available, and track usage - and results. It’s report which media, lists and segments are effective - and which is not. 

Marketing Information Systems can measure results. They are used to monitor and compare the performance of all marketing campaigns, regardless of medium. They can maintain consistency. They can integrate brand management into campaign execution, ensuring consistency both within the organization and with partners, creative agencies and suppliers.