The Advantages And Disadvantages Of Internet Promotion

All business people must know the advantages and disadvantages of Internet promotion. The increase in international transactions, investment and trade are making it necessary for you to know about the advantages and disadvantages of Internet promotion. The advantages of Internet promotion are:

Global Market Access
Internet Promotion enables small businesses to access and penetrate markets globally. This can be done at a very small cost, as compared to traditional methods of marketing.

A Powerful Selling Tool
Buying on the Internet is becoming more and more popular. People prefer to shop on the Internet to avoid going to marketplaces. Internet promotion offers new and efficient distribution channels to small business.

Speed At A Low Cost
Internet promotion offers very fast communication at a low cost, anywhere in the world. This enables sellers and buyers to communicate even when they are traveling and are far away from their homes.

It Saves Time
Internet promotion provides customers with all relevant information. They can access the “frequently asked questions” section to get clarifications and order online without any human contact.

Real Time Statistics
One advantage of Internet promotion is that you can get real time information about the success of the business. You can get real time statistics on repeat visitors, unique visitors, and click through rates (CTR) on advertisements etc.


Internet Content Lasts
If you advertise on TV, the sales generating capacity of the advertisement fades away rapidly. Content on your website lives on and can generate sales for years.

Knowing about the advantages and disadvantages of Internet promotion helps you to gain competitive advantage. The disadvantages of Internet promotion include the following:

No Personal Contact Between The Seller And The Buyer
Internet promotion does not allow any personal contact between the sales person and the customer, making it difficult to develop a relationship and reducing repeat purchases.

It Is Not Easy To Attract Buyers
Small businesses may find it difficult to promote their sales on the Internet because they cannot afford to pay for expensive promotions, directory inclusions, pay-per-click campaigns, or to hire the top Internet marketing consultants.

Detecting Frauds
Internet promotion makes it difficult to determine if an online transaction is genuine and legitimate. People who use stolen credit cards and information often target small businesses. Knowing about the advantages and disadvantages of Internet promotion can protect you from Internet fraud.