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Web Site Optimization
Web Site Optimization (WSO) is the process of reducing web site size and complexity to maximize speed. Undoubtedly, Web Site Optimization is one of the most hyped and overemphasized concept. But frankly speaking it deserves to be with so many benefits. Web Site Optimization can include search engine optimization as part of the optimization process. If you want people - who don't know you and your business exist - to be able to find your website amongst the millions of other websites, you need to be optimized.
Since over 85% of Internet traffic originates from search engines. Search engines use specific formulas and algorithms that gather pertinent information from your website - if that information is missing from your coding or is lacking in its function during Web Site Optimization process - your website will be overlooked, or at least, situated near the bottom of the list. People generally select from the first ten to twenty results that are returned - that's where you want your website to be, if you want people to be able to find you.
Search engine optimization and Web Site Optimization are much more than throwing up a list of keywords in your Meta tags or bulk submissions to search engines. It involves researching your industry and locating the current top ten competing sites. Web Site Optimization and search engine optimization are so important to the success of your web site that without them, the money you spend on the design of your site is almost completely wasted! No matter how attractive your site is, without proper promotion and optimization, you won't reach as many potential customers as you could.
Some companies provide a top-rated web site promotion software tool that helps you with all important aspects of Web Site Optimization and search engine optimization. You'll get more visitors, more customers and more sales.
Search engines analyze your Web Site Optimization based on the written copy and certain html coding factors, and assign a "value" to each page on your website. Your website "value" then determines where your site appears on the search results lists. Search engine Optimizing Your Website Works A potential customer goes to a search engine and types in a keyword, he may not even know he is using a search engine, but he is. Depending upon the browser, it may be AOL, MSN or Google, the search engine returns a Search Results List. If you are at the top of the search results list on the first 2 pages, your website will receive a significant amount of traffic, and potentially many sales. A well-optimized website will be found at the top of the top of the search results list, no matter which search engine.
Web Site Optimization is an integral part of any e-commerce business on the net today. Basically you need to make sure your site is search engine friendly so the search engines will index your site. The next step is to make sure all of your html coding is optimized for maximum placement. Here are some guidelines & tips to follow.
Use a descriptive <TITLE>. Some search engines give more weight to titles than to body text in a document. Use a title that uniquely describes your page or site. Include this information in the <TITLE> tag of your HTML document. Don't use generic phrases such as "Home Page". It is very important step in Web Site Optimization.
For Web Site Optimization place important phrases and summary text near the top of your main document. Put as much descriptive information as possible about your site in its main page (usually index.html). It doesn't have to be long, but be sure to be specific and include important keywords and phrases.
Use <META> tags. Meta tags allow you to specifically identify important items, such as descriptions and keywords, for a search engine. Not all search engine indexers make use of Meta tags, but having them in your documents won't hurt. Meta tags are inserted in the <HEAD> section of your documents and, though there are several types of tags there are two you should definitely include:
Don't use text of the same color as the background. It's not unusual to have text appear as the same color as the background, such as when placing menu text over a background color or image. However, some search engines consider this to be an attempt at spamming the engine and might discard such pages. To avoid this, use a similar, but not identical color for such text.
Choose appropriate categories. Some search engines (such as Yahoo) are organized into subject categories, requiring you to choose the appropriate one when submitting your site. Take some time to peruse their sites and familiarize yourself with the available categories. When choosing a category, be as specific as possible. You may need to "drill down" several levels to find a category appropriate for your listing.
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