How effective is your advertising? - by www.ecompal.com


Web Analysis

Well, you've got your site set up, your search engine positioning is complete and you're waiting for the money to come pouring in the door. You sit back with a cup of coffee and wait. It's two weeks later and you're on your 40th cup of coffee and still nothing.

What happened? Here's one of the most crucial steps in your online marketing process. Finding out what happened. What you need to do is look at what pages your visitors looked at, how long they spent looking at it, and where they went next, and what page they left from.

As far as I'm concerned, there's only one choice - Google Analytics. It's a free online program that is amazing in the amount of information you can find about your site.  And, it's FREE!