Internet Link Strategy - Three Way Links

You can improve your link popularity using three way links without any "theoretical" penalty for direct link exchanges with reciprocal links.

Many web sites, including this one use reciprocal links with other web sites as a way of generating or improving their page rank. Some argue that reciprocal links are dead and that Google in particular, discounts them. That may or may not be true.

One way to avoid the "trap" of reciprocal links is to work with linking partners that have more than one site or are willing to link to another site.

Let's assume I'm site www.a.com and you're site www.b.com and we find a third partner that has site www.c.com We would set up a link structure such that A has a link to B, B has a link to C, and C has a link to A.

If one or both partners have multiple sites, then it makes this quite easy. Coordinating three different partners can be more challenging.

One of the potential challenges with this approach is that there's a level of trust required. A has to trust that B will link to C and C will link to A. Unfortunately, there's no software that I'm aware of the will do a link validation in this environment.

Trust issues aside, this is a very powerful way of setting up your linking to avoid any potential, current or future, for penalties or lack of effectiveness of cross linking.