Where are your
customers coming from and what are they looking at?
Well, you've got your site set up, your search engine
positioning is complete and you're waiting for the money to come pouring
in the door. You sit back with a cup of coffee and wait. It's two weeks
later and you're on your 40th cup of coffee and still nothing.
What happened? Here's one of the most crucial steps in
your online marketing process. Finding out what happened. What you need to
do is look at what pages your visitors looked at, how long they spent
looking at it, and where they went next, and what page they left from.
Avenue for Analysis
Today, there is only one thing that stands out in terms of evaluating
what your customers are doing on your site. That's Google
Analytics. It requires adding a little code to each of your web
pages. The results are nothing short of fantastic.
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