Online Advertising

Technology is advancing which means there is more opportunity for advertisers to reach a larger online audience. Find out the most effective way to use the Internet to promote your products and services. Online Advertising, get your best outcome for your products and services. Successful Online Advertising starts with planned objectives...just like traditional advertising. But one of the main differences and attributes of Online Advertising is the ability to obtain clear and accurate measurements of success or failure through web traffic analysis.

Some of the most common reasons for creating an Online Advertising campaign are:

· Building brand awareness 
· Increasing website traffic 
· Creating leads and sales 

Your objectives will help decide what type of advertising you need and where it should appear. Think about the people you are targeting. Is this a big group or a small number? And much more…There are different types of Online Advertising on the Internet, like:
· Email Marketing
· Affiliate Program
· 2 Tier Affiliate Program
· Pay Per Click
· Pay Per Lead
· Pay Per Sale
· Banner Ad

Email Marketing: Email Marketing is the easiest way to Online Advertising. Email Marketing has several unique advantages over other communications media. Speed, cost of delivery, personalized one-to-one communication and immediate feedback on response. However the key objective of Online Advertising is to enable your business to keep in touch with customers and prospects, to develop long term and profitable relationships.

Affiliate Program: Affiliate Program is another way to Online Advertising. Through an affiliate program you can increase your sale. Imagine telling an advertising agency that you will pay them only when you get leads from an ad. Besides having difficulty measuring these outcomes, chances are the agency will not take you seriously. You can approach a web site owner and he or she may actually consider your offer. The Internet enables you to pass this off through a marketing method called affiliate marketing - an effective way to increase your web site’s exposure, identify new customers and increase sales. 

According to Forrester Research, affiliate marketing is the most effective of all online marketing methods. With an Online Advertising affiliate program you offer affiliates an incentive to perform a particular outcome. This outcome may be to generate customer leads for your business, increase ‘clicks’ to your site or improve sales - from a banner ad, text link, graphic or other means such as a newsletter. The incentive is usually a fee, provided as a flat rate or percentage depending on your affiliate program objectives.

2 Tier Affiliate Program: A 2 Tier Affiliate Program can be the most cost-effective means of Online Advertising and the best way to increase traffic and sales on your website. Two-tier affiliate programs are good for affiliates who believe they can recruit other productive affiliates.

Pay-Per-Click - Each time someone clicks into your site through a banner ad, text link, graphic or other access point from the affiliate’s site, you pay the affiliate a fee between $0.02 and $1.00. You can make money with Online Advertising.

Online Advertising with Pay-Per-Lead - When a potential customer clicks on a banner ad, text link, graphic or other access point from the affiliate’s site, a form comes up, which asks the customer to complete and send. Each time a completed form is sent to you, the affiliate is paid a fee – usually a flat rate. 

Pay-Per-Sale - Also called a revenue sharing program, the affiliate is provided with a percentage of the profits when they make a sale – usually between 10 percent and 25 percent. Larger companies may pay more. 

Banner Ad: Online Advertising, website offers space for banner at the top of each page. These spaces are available at weekly or monthly rates, with pro-rating and multiple month discounts also available. Classified advertising (text or graphic ads) is available on a separate Classified Ads page, or in the banner ad space at the top of any page, with reduced rates for text-only ads.